Includes bibliographical references (p. 217-240) and index.
|Other titles||Globalization of nothing two|
|LC Classifications||JZ1318 .R583 2007|
|The Physical Object|
|Pagination||xi, 249 p. ;|
|Number of Pages||249|
|ISBN 10||9781412940214, 9781412940221|
|LC Control Number||2006025927|
Buy The Globalization of Nothing 2 1 by Ritzer, Dr. George (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible s: 4. George Ritzer, from the University of Maryland, is a well-known specialist of globalization and its effects on The Globalization of Nothing 2 (second edition, a “shorter, tighter, and more focused [on] globalization” than the first edition), he writes one more book about globalization, which might be considered as tiresome – but he introduces new concepts like grobalization. The Globalization of Nothing (1) Distinctive Substance—Lacking in Distinctive Substance. This is closely related to the definition of something/nothing. A local book shop with a knowledgeable and involved owner and staff and a lovingly chosen selection of books, many of them quite out of the ordinary, would be a good example of that which is. The Globalization of Nothing George Ritzer Globalization is not a singular process with uniform results, but a term that encompasses a number of transnational processes. This essay distinguishes be-tween two broad sub-processes under the larger heading of globalization— glocalization (the integration of the global and the local) and grobalization.
Aesthetically, this, in the long term, has resulted in the "globalization of nothing" (Ritzer and Ryan ): "By nothing, we mean (largely) empty forms that are centrally conceived and controlled. The book perfectly fits when speaking about global trends of consumption and global consumer culture. For this course, the following chapters are essential: Chapter 3 - Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices (obligatory reading for course part about Consumer culture) and Chapter 7: The Globalization of Consumer Culture - and Global Opposition to it (obligatory. George Ritzer theorizes in his provocative new book, The Globalization of Nothing, that the "grand narrative" or social story of this period is a movement from "something" to "nothing."Building on but going beyond his renowned McDonaldization thesis, Ritzer contends that societies around the globe continue to move away from "something," defined as a social form that is ge4/5(3). "This edition is a shorter, tighter, and more focused book that deals focally and directly with globalization, at least as it relates to nothing and something. Readers will come away from this revision with not only a new way of looking at globalization but also a sense of the problems posed by the globalization of nothing and the need to find.